BDR-as-a-service

Make next week worth
showing up for.

Full Slate runs your outbound motion end-to-end — researched personas, written sequences, qualified meetings — on top of an intelligence layer that gets sharper with every reply, every meeting, every close. Month three outperforms month one. By design.

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3.4×
Reply rate vs. industry avg
14d
From kickoff to first meeting
100%
Done-for-you, no tools to learn
Sharpens every week, automatically
The Method

Three stages.
One full slate.

Outbound fails because most teams treat every prospect like a stranger. Full Slate treats your market like a relationship — researched, segmented, refined.

01 / RESEARCH

Personas, deeply built.

We develop psychographic profiles for every persona we target — what they fear, what they're measured on, what wakes them up at 2 AM. Not generic title-and-industry filters. Real intelligence, validated against real buyers.

02 / OUTREACH

Sequences that sound human.

Multi-channel cadences — email, LinkedIn, voice when it matters — written for each persona, sent at the right frequency, from warmed inboxes that actually land in primary. We do the work so your team takes the meeting.

03 / SHARPEN

Every week, smarter.

Every reply, every booked meeting, every closed deal feeds back into our intelligence layer. Hooks tighten. Personas refine. Timing improves. The system gets sharper while you sleep.

The work happens fast.
The learning happens faster.

Most agencies start over with every client. We don't. Behind every Full Slate engagement runs an intelligence layer that researches, listens, and refines — at a pace no in-house team can match. We don't just sell outbound. We sell the rate at which your outbound improves.

Powered by AI. Run by humans.
Every send reviewed.
Every reply approved.
Every brand respected.
Persona depth

Research that took 10 hours now takes 30 minutes.

Our research process synthesizes hundreds of signals — job posts, podcast transcripts, peer-group conversations, review-site language — into psychographic profiles that read like they came from a buyer interview. Because they did.

~200
signals per persona
Reply velocity

Every reply tagged, every signal captured.

Replies don't get buried in an inbox. They get categorized, routed, and turned into structured data the same hour they arrive — so meeting bookings happen fast and learnings start compounding immediately.

< 1hr
positive reply → booked meeting
Cross-client learning

Patterns from 1,000 campaigns show up in yours.

Hooks that work for VPs of Revenue at SaaS companies don't stay locked in someone else's playbook. The intelligence layer surfaces what's landing across our entire book and feeds it forward — anonymized, generalized, applied to your context.

+30%
avg. month-3 reply lift
Market awareness

Your accounts are watched while you focus on closing.

Funding rounds, leadership changes, product launches, layoff news — every account on your list is monitored continuously. When a buying signal fires, we know within hours, and the sequence adapts before your competitor's BDR even loads their CRM.

24/7
account monitoring
REPLY+ SIGNAL MEETING engine

Every input makes
the next one sharper.

We treat outbound the way modern engineering teams treat software: instrument everything, learn from every shipped change, ship again faster. The result is a program that improves on a weekly cadence — not a quarterly one.

  1. → 01

    Signal capture

    Replies, opens, meeting outcomes, deal stages, no-shows, ghost patterns — all captured as structured signals. Not buried in an inbox. Not lost in a CRM.

  2. → 02

    Persona refinement

    The system flags which psychographic angles are landing for which titles and tightens our targeting weekly. The personas you start with aren't the personas you finish with.

  3. → 03

    Hook optimization

    Top-performing opening lines, value props, and CTAs propagate forward. Underperformers get retired before they waste your TAM.

  4. → 04

    Compounding output

    Reply rates climb. Meeting quality improves. Cost-per-booked-meeting drops. The longer you run, the better it gets — and you don't have to lift a finger.

Four ways to run outbound.
Only one of them gets the math right.

Build it in-house. Hand it to a generic agency. Hire an autonomous AI SDR. Or run Full Slate. Here's how each actually plays out.

 
In-house BDR$130–180k/yr loaded
Generic agencycookie-cutter playbook
Autonomous AI SDR11x, Artisan, etc.
Full Slatehuman-run, AI-powered
Time to first meeting
×90+ days (hire + ramp)
~30–45 days
~2–4 weeks (DIY setup)
14 days, typical
Who runs it
~Your hire (if they stay)
Their team
×You do — it's a tool
Our strategists, end-to-end
Brand & copy control
Full
~Limited
×AI sends without review
Human reviews every send
Persona research depth
~Depends on the rep
×Title + industry filters
×Static profile data
Full psychographic profile
Buying-signal awareness
~If they have time
×Rarely
×Limited — known weakness
Continuous account monitoring
Improves over time
~If they stay
×Same playbook, every client
~Within one account
Sharpens across our entire book
Reply turnaround
~Whenever rep checks
~24–48 hours
×Often can't handle replies
Under one hour
Contract terms
×Salaried hire
~Often annual
×Annual lock-in standard
3-mo initial, then month-to-month (30-day out)
Starting cost
×$130k+ per rep / yr
~$30–60k / yr
×$24–60k / yr
From $21k / yr
Pricing

Four ways
to fill the slate.

Every plan is fully managed — research, copy, sending, reply handling, and meeting booking. You pick the scope; we run it. The intelligence layer is included at every tier.

Month-to-month after an initial 3-month engagement. No annual contract required. 30-day opt-out clause once month-to-month begins.
Launch
For founder-led teams
$1,799
per month
  • 500 accounts in active outreach
  • 2 personas built and refined
  • Bi-weekly outreach cadence
  • Email outreach
  • Reply handling & meeting booking
  • Monthly performance review
Start with Launch
Command
For mid-market teams
$3,999
per month
  • 2,000 accounts in active outreach
  • 4 personas built and refined
  • 2× weekly outreach cadence
  • Email + LinkedIn + voice + intent triggers
  • Dedicated strategist + account team
  • Bi-weekly performance review
  • Custom integrations & reporting
Talk to us
Atlas
For complex revenue orgs
Tailored to scope
let's design it together
  • Unlimited accounts & personas
  • Bespoke cadence
    across email, LinkedIn & voice
  • Multi-region & multi-language
  • Intelligence layer trained on your data
  • Dedicated pod (strategist + ops + analyst)
  • Embedded weekly working sessions
  • White-glove onboarding & QBRs
Connect with us →

Make next week
worth showing up for.

30-minute call. We'll map your TAM, sketch the personas, and show you what the first 90 days could look like. No deck, no pressure.

Book a strategy call